Fit & Fresh Izzy 24-Can Backpack Cooler, Midnight Blue – Insulated Hands-Free Soft Cooler Backpack

Took this to the beach with two kids, a boogie board, and a beach umbrella, and being able to actually carry everything on my back made the whole trip easier. Held 24 cans plus ice with room for a few sandwiches. The midnight blue hides sand and stains nicely. Padded straps are comfortable even when fully loaded. Best cooler purchase I've made in years.

Ice lasted well past dinnertime on a hot July outing. Zippers feel sturdy and the back panel doesn't get sweaty like my old cooler bag. Highly recommend.

Bought this for outdoor concerts since venues make you carry everything in. Fits under a chair and looks way sleeker than a hard cooler. Ice retention is solid for a soft cooler, maybe 6-8 hours in direct sun. Would love a front pocket a bit bigger for bottle openers and keys.

The insulation is genuinely good and the leak resistance held up when a juice pouch burst inside. My complaint is that 24 cans plus ice gets seriously heavy, and the straps dig in a little. Fine for shorter walks from the car.

My husband uses this every Sunday during football season. Holds plenty, wipes clean, and the midnight blue looks sharp. He's stopped leaving it in the garage because it doesn't hold odors.

Packed it with drinks and lunch for a 4-mile hike. Never leaked, stayed cold, and the backpack design freed up my hands for trekking poles. Very pleased.

Loved it at first, but the main zipper split on the second beach day and I had to safety-pin it shut. Maybe I got a defective one, but for a cooler this expensive even on sale I expected better.

Comfortable, roomy, easy to clean. My only note is that it's slightly bulkier than I pictured, but that's the tradeoff for the capacity. Good value at this price.