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If you've ever stood in your kitchen at 7 a.m. holding a meal-prep container and wondering whether it'll actually fit in your lunch bag, this comparison is for you. At Cooler & Crumb, we carry the two biggest names in insulated lunch carry — Fit & Fresh and PackIt — and shoppers ask us the same question constantly: which one should I buy?
The honest answer is that they solve different problems. Fit & Fresh bags are classic insulated carriers that pair with included food-storage containers and separate ice packs. PackIt bags have freezable gel built directly into the walls, so the bag is the ice pack. Below, we break down the strongest bag from each lineup, plus two budget-friendly alternatives, so you can match a bag to how you actually eat.
Now the details.
| Bag | Price | Best for | Cooling approach |
|---|---|---|---|
| Fit & Fresh Remi with Lunch Kit | $55.19 | Meal prep, complete set buyers | Insulated + ice pack |
| Fit & Fresh Copley with Lunch Kit | $55.19 | Large containers, big lunches | Insulated + ice pack |
| Fit & Fresh Bloomington with Lunch Kit | $43.19 | Balanced capacity, best value kit | Insulated + ice pack |
| PackIt Freezable Lunch Pail | $84.00 | All-day cold, zero ice packs | ECOFREEZE+ built-in gel |
| Fit & Fresh Charm Kids Lunch Bag | $29.99 | Kids who want personality | Insulated + ice pack |
| PackIt Freezable Friends Lunch Box | $77.99 | Kids' school lunches, maximum cold | ECOFREEZE built-in gel |
All three of these follow the same winning formula — an insulated lunch bag plus matching food containers, so you're not buying pieces separately. The differences come down to capacity and how you carry.
The Remi stands out because of its stretchy neoprene construction, which gives it a little give when you're overloading it — a genuinely useful trait if your lunch tends to grow during the day. At $55.19 with the full kit included, it's the easiest 'one purchase, done' option. The sage flower block print is also the most understated of the three, which matters if you're carrying it into an office.
The Copley is the roomiest of the three kits, and it's the one we point people to when they ask whether a big 5-cup meal prep container will fit. If you pack a full lunch plus snacks, or you're splitting your day between breakfast and lunch at a desk, the Copley's extra interior volume is worth the same $55.19 price as the Remi. The black Feline Fine print adds a little personality without going full novelty.
At $43.19, the Bloomington is the cheapest complete kit here, and it still includes two matching containers. It's slightly less roomy than the Copley, but if you're packing a standard lunch — a container, a drink, a piece of fruit — it covers it comfortably. For most people who eat one packed meal a day, this is the sweet spot between price and capacity.
The PackIt Freezable Lunch Pail takes the opposite approach. Instead of insulating against warmth and relying on a loose ice pack, its ECOFREEZE+ triple-layer construction has freezable gel built into the bag's walls. You store the whole bag in your freezer overnight, pull it out in the morning, and it's already cold.
What that buys you: no ice packs rattling around, no forgotten ice packs, no condensation pooling around your containers, and noticeably longer cold retention than a standard insulated bag. What it costs you: freezer space every night, a higher price tag ($84), and the need to plan ahead — if you forget to freeze it, you're working with insulation alone.
Our take: the Lunch Pail earns its price for people who carry perishable food (dairy, proteins, cut fruit) through long days without fridge access — teachers, nurses, drivers, site workers. If you have a fridge at work, you don't need to pay for this level of cooling.
Both brands have a kids play, and they appeal to different kids entirely.
The Fit & Fresh Charm Kids Lunch Bag ($29.99) is built around a 22-slot charm panel with six charms included, and yes — the charms are interchangeable and swappable, so kids can restyle their bag whenever the mood strikes. It's the pick for kids who care about expressing themselves, and at under $30 it's the friendliest price in this whole comparison.
The PackIt Freezable Friends Lunch Box ($77.99) leans on PackIt's built-in ECOFREEZE cooling with playful character styles. It's the better choice for hot classrooms without reliable refrigeration, or if your kid's lunch is mostly perishables. It's also a bigger investment, so it makes most sense if the freezable cooling is genuinely the reason you're buying.
One practical note that affects both brands: neither line is machine washable. Fit & Fresh bags should be wiped clean inside and out with mild soap and warm water, then air-dried fully before storage — this prevents the odors that build up in any insulated bag over a school year or work season. PackIt bags are also wipe-clean only (the freezable gel can't go through a machine wash), and they need to dry completely before going back in the freezer. Budget five minutes of care a week and either brand will last you years.
Buy the Fit & Fresh Remi if you want a complete, good-looking lunch set in one purchase. Buy the Copley if your containers are on the larger side. Buy the Bloomington if you want the kit formula at the best price. And buy the PackIt Lunch Pail if your food spends long hours without a fridge and you'd rather freeze the bag than remember an ice pack.
Every bag in this comparison ships from Cooler & Crumb with fast US delivery, and all prices shown are current as of August 16, 2026. If you're still deciding, check each product page for full dimensions — measuring your actual containers against the interior specs is the single best way to avoid a return.
